How to Find the Right Balance of Paid and Organic Marketing Spend

There's no denying that digital marketing is a powerful tool for businesses looking to increase their visibility and reach a larger audience. Often, the first instinct for businesses when they start exploring digital marketing is to simply start pumping money into ads and boosting their traffic that way. However, as any seasoned marketer will tell you, it's not quite that simple.

For one thing, ads are not the be-all and end-all of digital marketing; in fact, often organic methods (such as SEO or content marketing) can be just as effective, if not more so. Additionally, different businesses will find different results from different tactics; what works for one company might not work for another. So how are you supposed to find the right balance of paid and organic marketing spend? Here are a few tips:

1. Define your goals.

The first step in finding the right balance of paid and organic marketing spend is to sit down and define your goals. What exactly are you hoping to achieve with your marketing efforts? More website visitors? More leads? More sales? Once you have a clear idea of your goals, you can start to look at which tactics are most likely to help you achieve them.

2. Consider your audience.

Another important factor to consider is your audience. Who are you trying to reach with your marketing? What sorts of things do they respond to? For example, if you're trying to reach millennials, you might want to focus more on social media marketing than on traditional advertising. On the other hand, if you're trying to reach business decision-makers, a LinkedIn campaign might be more effective.
Think about who you're trying to reach and what sorts of things they'll respond to before allocating your budget.

3. Analyze your results.  

Once you've been doing paid and organic marketing for awhile, it's important to take a step back and analyze your results. Which tactics seem to be working best? Which ones aren't giving you the ROI that you're looking for? This data can help you make decisions about where to allocate your resources going forward. Additionally, don't be afraid to experiment from time to time; try out new tactics and see how they work for you.    


Digital marketing is a complex beast, and there's no easy answer when it comes to finding the right balance of paid and organic marketing spend. However, by taking the time to analyze your goals, consider your audience, and track your results, you can start to get a feel for which tactics are working best for your business - and adjust your budget accordingly. Here at Localshift, we help provide the organic side of the balance scale. Work with us to scale your dealership inventory to all social media platforms including Tik Tok!