Essential Insights to guide in growing your dealership

Should you hire an internal marketing coordinator or buy an automation platform? Here is the honest framework for deciding.

Your DMS is the source of truth. Everything else is downstream. Here is how dealer inventory actually flows from the DMS to Facebook, Google, and beyond.

How much should a used-car dealer spend to generate a VDP view? Here are the benchmarks that matter and the levers that move them.

Messenger leads convert when handled right and evaporate when they are not. Here are scripts and timing rules your BDC can use starting tomorrow.

Cost-per-lead is the most-quoted and least-understood dealer metric. Here is how FBM and CarGurus actually compare — with the math.

TikTok is a top-three platform for Gen Z car shoppers, but it is not for every dealership. Here is how to decide if it is worth your time.

You do not need a production budget to post dealer Reels. Here are 15 concepts that take under a minute to shoot and consistently drive engagement.

The local 3-pack drives more traffic than organic search. Here are the ranking factors that matter most for car dealerships — in order of impact.

Google Business Profile posts expire in 7 days. Dealerships that publish consistently rank higher in local search. Here is a weekly posting schedule you can steal.

Your GBP is the single most important local SEO asset your dealership owns. Here is how to set it up, optimize it, and avoid the mistakes that sink rankings.

A great Marketplace description is between 100 and 150 words, honest, and skimmable. Here is a template and examples that actually drive messages.

Facebook allows up to 20 photos per vehicle listing. Here is the sweet spot that actually converts — plus which shots matter most.

Facebook caps dealer inventory posting at roughly 10 vehicles per Page per day. Here is how to work within the limit and still syndicate your full inventory.

Cars.com and Facebook Marketplace both drive leads, but they work very differently. Here is how they compare on cost, speed, and lead quality.

Not every vendor posting cars to Facebook is approved. Here is what an Inventory Partner actually does, why Facebook requires one, and how to pick the right fit.