In case you haven't noticed, Facebook Marketplace has been becoming more and more popular - not just for individuals looking to buy/sell used items, but for businesses too. And there's a good reason for it - according to Statista, as of January 2020, there are over 800 million Facebook users in the US alone. That's a pretty big potential customer base that dealerships can tap into by listing their cars on Facebook Marketplace.
Here are 4 reasons why your dealership should list cars on Facebook Marketplace:
As we mentioned before, there are over 800 MILLION Facebook users in the US. By listing your cars on Facebook Marketplace, you're increasing the chances that your vehicles will be seen by potential buyers who might not otherwise visit your dealership's website or explore other online car-buying platforms.
Unlike some other online car-selling platforms (we're looking at you, Autotrader), it doesn't cost anything to list vehicles on Facebook Marketplace. All you need is a good quality photo (or multiple photos) of the vehicle along with some key details like make, model, year, mileage, etc., and you're good to go!
Let's face it - most people spend a LOT of time on Facebook. In fact, according to Social Media Today, the average person spends nearly two hours per day on social media sites like Facebook. So even if individuals aren't proactively searching for cars on Marketplace, they're still likely to come across your listing while scrolling through their News Feed.
Another great thing about listing cars on Marketplace is that you can target local customers with ease. When creating a listing, simply select your dealership's location and any nearby cities that you want to target potential buyers in. That way, individuals searching for cars in those specific areas will be more likely to see your listing near the top of their search results.
As you can see, there are quite a few benefits that come along with listing cars on Facebook Marketplace. So if your dealership hasn't taken the plunge yet, now is definitely the time to do so. Reach out to LocalShift for more information.