User-generated content (UGC) has become a critical aspect of auto dealership marketing, providing a powerful tool to attract and engage potential car buyers. Auto dealerships are using UGC to showcase the experiences of their customers and to build trust, which has resulted in increased sales.
UGC is any content created by users, such as reviews, photos, videos, and social media posts, and is often shared on dealership websites, social media platforms, and review sites. In today's digital age, consumers are more likely to trust the opinions of their peers than those of a brand, making UGC an ideal tool to showcase the experiences of real customers and the quality of a dealership's products and services.
1. 92% of consumers trust recommendations from friends and family over any other type of advertising (Source: Nielson).
2. 72% of consumers say that positive reviews make them trust a business more (Source: BrightLocal).
3. 86% of consumers read reviews for local businesses, including auto dealerships, before making a purchase (Source: BrightLocal).
4. 71% of consumers are more likely to make a purchase based on social media referrals (Source: Sprout Social).
5. Automotive-related UGC generates up to 40% more engagement on social media than other types of content (Source: Hootsuite).
6. Online reviews can influence up to 10% of dealership sales (Source: AutoRemarketing).
7. Auto dealerships that use UGC in their marketing campaigns see an average increase of 30% in website traffic (Source: Hubspot).
8. Online reviews are the second most trusted source of information for consumers when researching a car purchase (Source: BrightLocal).
These statistics show that UGC has a significant impact on consumer purchasing decisions, and auto dealerships that incorporate UGC into their marketing strategies are likely to see an increase in sales. Auto dealerships can encourage customers to create UGC by asking for reviews, photos, and videos, and by using social media platforms to share user-generated content.
1. Encourage customers to leave reviews: Auto dealerships can encourage their customers to leave reviews by sending follow-up emails or text messages asking for feedback. They can also offer incentives for customers who leave reviews, such as a discount on their next purchase or an entry into a prize draw.
2. Share UGC on social media: Auto dealerships should share UGC on their social media platforms, such as Facebook, Instagram, and Twitter. Sharing UGC on social media increases engagement and helps to build a loyal following of customers.
3. Display UGC on dealership websites: Auto dealerships should display UGC on their websites, including customer reviews, photos, and videos. This helps to build trust with potential customers and showcase the experiences of real customers.
4. Respond to reviews: Auto dealerships should respond to reviews, both positive and negative, to show that they value the opinions of their customers. Responding to reviews also helps to build trust with potential customers and improve the dealership's reputation.
5. Use UGC in advertisements: Auto dealerships can use UGC in their advertisements, such as display ads and video ads, to showcase the experiences of real customers and build trust with potential customers.
In conclusion, UGC has become an essential tool for auto dealerships to attract and engage potential customers, build trust. LocalShift is helping automate this entire experience for dealerships. Reach out to learn more!
