The Success of Auto Dealerships on TikTok: Tips and Statistics

TikTok has quickly become one of the most popular social media platforms, especially among younger users. With its short-form video format and various features for creating and sharing content, TikTok has become a go-to place for entertainment, inspiration, and even education. But it's not just individuals who are taking advantage of TikTok's reach and engagement – businesses are also using the platform to promote their products and services.

Auto dealerships, in particular, have been finding success on TikTok by using creative and engaging content to showcase their inventory and connect with potential customers.

Here's how they're doing it:

1. Showcasing vehicles in action:

According to a survey conducted by the National Automobile Dealers Association (NADA), 71% of car buyers said that video is an important part of their research process when shopping for a vehicle. By creating videos that feature their cars being driven, auto dealerships can provide potential buyers with valuable information about the performance and features of their vehicles.

2. Utilizing influencer marketing:

TikTok influencer marketing can be an effective way for businesses to reach a wider audience and drive sales. A study by Influencer Marketing Hub found that influencer marketing on TikTok generated an average ROI of $3.21 for every dollar spent. By partnering with popular TikTok creators, auto dealerships can tap into their large following and strong engagement rate to promote their vehicles.

3. Offering special deals and promotions:

Creating a sense of urgency can be a powerful way to drive sales, and TikTok is a great platform for announcing limited-time offers. A survey by the retail analytics firm, Dynamic Action, found that 56% of shoppers said they were more likely to make a purchase if they felt they were getting a good deal. By highlighting special deals and promotions in their TikTok content, auto dealerships can encourage potential buyers to act quickly.

4. Creating fun and engaging content:

TikTok is all about creating content that is entertaining and engaging, and businesses that are able to capture this spirit in their marketing efforts are likely to see success. According to a survey by the marketing research firm, Hubspot, 63% of consumers said they would consider purchasing from a brand they follow on social media if they produce engaging content. By creating fun and memorable content, auto dealerships can stand out from the competition and capture the attention of potential buyers.

Overall, auto dealerships are finding success on TikTok by leveraging the platform's unique features and engaging with potential customers through creative and entertaining content. By showcasing their vehicles, working with influencers, offering special deals, and creating fun content, dealerships can effectively promote their inventory and drive sales. Localshift helps you get all of your inventory onto TikTok in an automated way. Reach out to learn more!