The Ultimate Guide to CPC in Automotive Facebook Ads

Automotive CPC

CPC in automotive on Facebook ads can be a little tricky. It's important to know how much you're willing to pay for each lead, and what the average cost is in your industry. In this blog post, we'll discuss how dealerships can save money on their Facebook advertising campaigns, as well as give some tips on setting up your ad targeting for maximum results! When it comes to automotive Facebook advertising, one of the most important things to understand is CPC, or cost per click. This metric will determine how much you're willing to pay for each lead that you generate from your ads. The average CPC in the automotive industry for facebook is $2.24, but it can vary depending on your location and target audience. As we constantly are reviewing what is and is not working, it's important to make sure your clicks and leads are working for you, instead you working for them.

Here are a few 5 tips on how to save money on Facebook ads for dealerships:

1. Target a Specific Location

One way to save money on Facebook ads is to target a specific location and persona. By targeting a smaller area, you can reduce your CPC while still reaching your target audience. For example, if you're a dealership in Los Angeles, you can target your ads to people within a 50-mile radius. You can use interests and demographics to target people who are more likely to be in the market for a new car.

2. Use Exclusions

Another way to reduce your CPC is by using exclusions. For example, if you know that people who live in rural areas are less likely to be in the market for a new car, you can exclude those areas from your targeting. This will help you focus your ad budget on people who are more likely to convert.


3. Test Different Ad Types

Finally, don't be afraid to experiment with different ad types. Facebook offers a variety of ad types, including video ads and carousel ads. By testing different ad types, you can find the type that works best for your dealership and delivers the lowest CPC.

4. Use Relevant Keywords

Dealerships can use relevant keywords to improve their ad spend and see better results. Keywords that are specific to the products and services you offer can help target potential customers who are already interested in what you have to offer. When used correctly, keywords can also help you stand out from your competition. 

5. Utilize Facebook Marketplace and Facebook Wall Posts

Companies like LocalShift are seeing CPC around $0.43 and CPL as low as $37.45. LocalShift has proven methods that show amazing results like this through its fully automated system. By helping individual sales utilize Facebook in an automated way helps drive down ads spend, CPC, CPL, and increase sales. 


If you're an automotive dealership looking for a way to reduce your Facebook ad spend, make sure to target a specific location, use exclusions, test different ad types, use relevant keywords, and utilizing tools like LocalShift. Our cutting-edge tool uses AI to match car shoppers with dealerships in their area, making it a more efficient and cost-effective way to sell cars. On average, our CPC is $0.43 and our CPL is $37.45. With LocalShift, you can save money on ad spend while still generating high-quality leads. Try LocalShift today!