Why You Should Focus on Organic Traffic Over Paid Ads

Organic Vs. Paid

If you're running a dealership, you're always looking for ways to sell more cars. And in the age of the internet, that means being visible online. With so many options available, it can be tempting to spend money on paid ads. But according to a recent study, over half of the world prefers organic results over paid ads. So what does that mean for your dealership?

The Power of Organic Traffic

Organic traffic gives you a competitive edge on Google and Facebook. Organic traffic leads to more clicks, which increases your site presence. A more prominent site presence gives your content better chances of ranking. In other words, focusing on organic traffic is the best way to get your dealership's inventory found online—without having to spend money on ads.

How to Utilize Organic Methods to Sell More Cars

So how can you take advantage of organic traffic? Here are a few different ways:

1) Facebook Marketplace listings:

As one of the largest social media platforms in the world, Facebook has a ton of potential for reach. Listings on Facebook Marketplace allow potential customers to browse through your inventory without having to leave Facebook. Since Facebook's Marketplace changes, the auto industry has lost billions but have no fear, LocalShift can help you get back onto Marketplace and its easier than ever before.

2) Google posts:

Google Posts are a great way to show off your inventory and drive traffic to your website. These posts appear at the top of relevant Google searches, so they're hard to miss.

3) Relevant, up-to-date website content:

This one may seem obvious, but it's often overlooked. Having current website content (like blog posts) helps show Google that your site is active and relevant. This, in turn, can help improve your ranking in search results. By taking advantage of organic traffic, dealerships can increase their reach, sell more cars, and save money on advertising spend. So if you're not already doing it, now is the time to start!


Paid ads might seem like the easiest way to increase your dealership's visibility online. But with over 75% of all users ignoring paid ads, it's clear that organic traffic is the way to go. Focusing on organic traffic will give you a competitive edge, lead to more clicks, and help your content rank higher in search results—all without breaking the bank. So if you're looking for ways to sell more cars, start by increasing your organic traffic. Check out LocalShift on ways you can sell more cars using organic methods. Save time and sell more cars.